Minimalist careers pages might look nice—but they often say nothing. Candidates want clarity, culture, and proof. If it’s forgettable, it’s not working.
Somewhere along the line, "clean" and "minimalist" careers pages became the gold standard. A few lines of copy. Maybe a stock photo. A list of jobs. Done.
But here’s the problem: minimal doesn’t mean meaningful.
Today’s candidates want more than a job description. They want to know what they’re walking into. With more options, more transparency, and more research tools than ever, candidates are evaluating culture before they apply.
They’re checking for real voices, real proof, and real alignment. And if your page is too simple to say anything meaningful—they’ll scroll past.
We’re told simplicity is good UX—and it is. But when it comes to employer brand, stripping things down too far removes what actually matters: the people, the voice, the real culture.
Candidates don’t just want open roles. They want to understand what it’s like to work there. If your careers page could belong to literally any other company, that’s a problem.
You can still be simple—just not soulless.
Think of your careers page as your talent storefront. It should:
A stripped-back page might look clean, but if it tells candidates nothing real, it's not helping.
Simple is fine. But if you go too simple, you risk being forgettable.
Let it say something. Let it feel like someone.