Want to Be the #1 Internship Program? Prove It.
Interns aren’t just early talent—they’re your most trusted storytellers. Let them show what it’s really like to work at your company.
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Want to Be the Best Company for Interns? Let Them Tell the Story.
Everyone wants to say they have the best internship program. But the truth is—candidates don’t believe what you say about yourself. They believe each other.
That’s where employee-generated content (EGC) comes in. And yes, interns count.
Interns Are Your Most Credible Storytellers
Think about it: interns are experiencing your company in its rawest form. Everything is new. Expectations are high. And their point of view is exactly what other early-career talent wants to hear.
But more than that—interns are your future full-timers, future advocates, and future storytellers. They’re the bridge between how your brand looks from the outside and how it actually feels from day one. How they talk about your company now shapes how others see it next season.
A selfie video about their first week. A LinkedIn post about a real project they contributed to. A TikTok about what surprised them the most. These moments speak louder than any recruiting campaign ever could.
Why Intern EGC Works
- It’s relatable. Future interns want to hear from people who were just in their shoes.
- It’s trusted. Interns have no reason to sugarcoat—which makes it real.
- It’s scalable. One intern post can reach thousands of other potential applicants.
How to Make It Happen (Without Making It Weird)
- Give interns simple prompts and example formats
- Encourage short-form: a quick video, a photo with a caption, a "day in the life" story
- Share their content (with permission) on your careers page and social channels
- Recognize their voice. Celebrate the stories they tell, not just the work they do
The Bottom Line
If you want to be seen as the best company for interns, you have to let the interns show what it’s actually like.
Not in a pitch deck. Not in a slogan. In their own words.
Because future interns aren’t looking for perfection. They’re looking for proof.
And current interns? They’re looking for connection, purpose, and something worth sharing.
