How Intuitive Uses Employee Storytelling to Attract and Engage Talent

Getting Started

We spoke with Thomas Tiernan, Recruitment Marketing Lead at Intuitive, about how his team built a scalable employee storytelling program, why authentic video is central to their approach, and the results they’ve seen along the way.

The Challenge

As a regulated company, Intuitive faced some hurdles when it came to employer branding. Employees were often unsure of what they could share publicly, and the recruitment marketing team didn’t have a simple way to capture and edit stories at scale.

“Employees didn’t feel safe sharing, and when we did get content, it was inconsistent,” Thomas explained. “Candidates don’t connect with stock photos—they want to see real people. We knew we had to find a better way.”

Building a Storytelling Program

The team decided to focus on short, employee-generated videos. By giving people simple prompts, quick best-practice tips, and an easy upload process through CultureHQ, they made it possible for employees to share authentic stories without worrying about production value.

“Video consistently outperforms other formats,” Thomas said. “It captures attention quickly, and when employees speak in their own words, it resonates.”

The new approach shaped several key initiatives:

• “Meet Your Boss” video job descriptions, embedded directly into postings.
• Carousels on the career site, featuring interns, engineers, and location leaders.
• Advocacy campaigns, where employees share videos across their own networks.
  
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Results That Make an Impact

The shift to video storytelling has had a measurable impact on hiring. Recruiters report stronger applications, faster time-to-fill, and candidates who come into interviews more prepared.

“Video job descriptions act as a filter,” Thomas noted. “They help candidates self-select in or out, which saves time for recruiters and hiring managers. And the people who do apply come in ready—they’ve already seen the manager, the team, the culture.”

One example: a hiring manager in Mexicali recorded a job description in Spanish. With subtitles, the video reached both Spanish- and English-speaking candidates. That single video generated $2,000 in earned media value and drove 26 internal applications—all without paid advertising.

Lessons Learned

For Thomas, the biggest takeaway is that authenticity outperforms polish.

“Candidates don’t care about perfectly produced videos,” he said. “They care about what real life looks like. COVID made people comfortable with phone videos and Zoom calls. If you embrace that, candidates connect more deeply.”

Another key lesson: make participation easy. By embedding CultureHQ into Intuitive’s internal systems, employees quickly recognized the tool and felt comfortable using it—turning storytelling into part of everyday culture.

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Turning Authenticity Into Advantage

What started as a challenge—how do we share employee stories in a regulated environment—has turned into one of Intuitive’s biggest advantages in the talent market. With CultureHQ, the team has built a system that makes capturing and sharing authentic video content simple, scalable, and effective.

“Curating authentic, employee-generated content in a scalable, efficient way,” Thomas said. “That’s the real impact.”

By putting real employees at the center of the story, Intuitive isn’t just filling jobs faster—it’s building trust with candidates before they ever apply. And that trust is what sets the company apart.